Most websites contain advertising of some kind, and it is generally accepted by more and more people that the best type of advertising is contextual advertising, the kind of ads that relate to the material a site visitor is reading about.
But it's not simply a matter of selecting your ads and fitting them in wherever you have room. The placement of your ads can have a direct effect on how successful they end up being. Beyond that, it will have a direct effect on how attractive your site appears. A site which is cluttered with ads will not make visitors compelled to remain in it, let alone come back. This is why you need to think carefully about how you are going to use the ads on your site.
Many have found in text contextual advertising to be a promising new solution. Keep in mind that nature of the ad will have a bearing on how you use it. For example, if you decide to have in text ads on site you will need to bear in mind that these are ads that require to be implemented on text rich sites. What this means is that the contextual ads for your site will be contained within the actual content itself; you will write an article on a specific and relevant subject and the keywords within that article will be underlined. When the reader hovers their mouse over those keywords they will see a small box flash up which contains a small description, a picture and a link to an external website.
As such, having in text ads on site takes the worry out of wondering where your ads should be placed, as they will always be part of your actual content. This subtle way of using contextual advertising, where it is up to the reader whether or not they want to view the ads on your site, is what makes it less like an advertisement and more like a relevant and interesting service for all your visitors.
You are of course also still free to combine the in text ads on site with other forms of advertising, although the value of your content should always be the most important thing when it comes to developing a website that people will come back to again and again. It is this reason which makes in text-contextual advertising beneficial, as it uses your content in a pro-active way. Your ads are hidden from users until they actively decide to view them.
Kontera is a leading In Text Advertising network that provides contextual advertising and informational services to online publishers. Kontera offers a wide range of in text ads for websites
and blogs of all sizes from across the we
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